Online grocery startups like HappyFresh, which "uberise" grocery shopping by delivering products from big retailers to consumers' homes, may be in a delicate strategic situation with giants like Tesco and Big C implementing their own online grocery offerings. Grocery delivery services trace a narrative of established players competing and cooperating during a digital transition. Segarra: We are partners, not competitorsYears ago, online grocery delivery seemed to be one of the last frontiers of the digital age. Grocery delivery, however, has become commonplace in both developed and developing markets, especially among the young and wealthy. According to to the Boston Consulting Group, the global online grocery market in 2018 will be worth US$100 billion (319 billion baht).

Source: Bangkok Post January 21, 2018 22:52 UTC